Summer 2021 - Management Strategy Internship

Role

Management Strategy Intern

Time Line

13 weeks

Team

Management Strategy Team

Process

Competitive Analysis, Research Study, Market Analysis

During my internship at Daeyoung Electronics, I focused on integrating UX methodologies into new product concept development, research, and strategy formulation. I gathered and analyzed user feedback to develop initial product concepts, defining product features and design with a user-centric approach. Through market research and competitive analysis, I identified opportunities for product differentiation and developed brand and market strategies that enhanced product-market fit. Additionally, I implemented a user feedback loop system to continuously improve products post-launch, significantly increasing customer satisfaction and loyalty. The project remains confidential until its public launch.

Summary

  • Worked closely with product managers and engineers to identify and resolve customer experience issues, resulting in more delightful and user-friendly products.

  • Contributed to the research and development of new products by gathering and analyzing user feedback, which directly informed the design and functionality of upcoming appliances.

  • Conducted comprehensive market analysis to understand the competitive landscape and identify opportunities for innovation in appliance components.

  • Collaborated closely with cross- functional teams to develop and implement UX strategies.

  • Supported inventory management to ensure a smooth supply chain, which is crucial for maintaining consistent product availability and customer satisfaction.

Takeaways